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Our Small Business Experts are ready to help. They’ll advise you on the devices you need for your business to fit your budget, including flexible purchasing* and financing options. All backed by ongoing support to give you much-needed peace of mind.

Apple hardware, software and services work together to deliver a seamless experience that just works. You can start a project on Mac and finish it on iPad, use your screens side by side to extend your workspace, and even draw with Apple Pencil on your iPad or use your iPhone to make live updates on your Mac. Apple at Work With the most powerful tools for business, you can solve problems more creatively, complete your tasks more simply and collaborate with your team like never before. It’s work, only. The operating system on Apple's computers and laptops, macOS, is stable, efficient, and aesthetically pleasing (the upcoming Big Sur update is especially pretty and clean). But Apple doesn't often.

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Apple Mac For Small Business

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We’re available to guide you to the right hardware and devices, help you compare apps and work with you to find financing options that fit your budget, at no extra cost. We’ll even make sure you can hit the ground working with the systems you already use, like G Suite, QuickBooks and Microsoft 365 — all compatible with Apple products.

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Our products are built to last, making them a great investment. And when you shop for your own business, you can get even more benefits. Create an account now and get access to a dedicated store, where you can qualify for special pricing.*

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Apple’s new Small Business Program represents a massive U-turn by the company, disguised as something far smaller.

The company has been coming under antitrust fire around the world, with most of the attention focused on the 30% commission it charges to developers. Apple has previously dismissed any suggestion that it should reduce this rate …

Apple’s commission rates are firmly in the mainstream of those charged by other app stores and gaming marketplaces. Competition drives innovation, and innovation has always defined us at Apple. We work tirelessly to deliver the best products to our customers, with safety and privacy at their core, and we will continue to do so.

But the company has now literally halved it.

Of course, Apple’s angle is that it has now halved it for ‘small businesses.’

Apple today announced an industry-leading new developer program to accelerate innovation and help small businesses and independent developers propel their businesses forward with the next generation of groundbreaking apps on the App Store. The new App Store Small Business Program will benefit the vast majority of developers who sell digital goods and services on the store, providing them with a reduced commission on paid apps and in-app purchases. Developers can qualify for the program and a reduced, 15 percent commission if they earned up to $1 million in proceeds during the previous calendar year.

The reality is that the cap of a million dollars a year means that the commission has been halved for, at a conservative estimate, 99% of iOS developers. It would be more accurate to say that the App Store now has a standard commission rate of 15%, doubled to 30% for a small number of very large developers.

But doing it this way is a clever approach, for three reasons.

First, because it means that most developers are now very happy – while Apple still protects its take from the most popular apps which generate most of its commissions. It’s like a very extreme version of the 80/20 rule, where 80% of Apple’s revenue comes from 20% of its developers – but I bet the reality is more like 99/1. Update: It’s 98/2.

Apple Mac For Small Business Sale

Second, Apple has removed a potent weapon used by big players like Epic Games and Spotify. These companies love to pretend they are speaking up for small developers, rather than protecting their own interests. When Apple charges the same commission to a one-person business as it does to a tech giant, that’s a persuasive angle to take. Apple has now robbed them of this PR weapon.

Third, Apple leaves its 15% commission on recurring subscriptions untouched. With an ever-growing number of developers heading down the subscription route in an attempt to generate recurring revenue from their apps, Apple is ensuring that it protects its take here.

With one stroke of Tim Cook’s pen, he has defused one of the biggest antitrust threats to the company, and done so in a way that has a dramatically smaller impact on the company’s bottom-line than reducing the commission rate for everyone.

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Some claim Apple can’t innovate any more, but that is a truly innovative solution to a large and growing threat to the company’s business model.

A low-key press release with a 3 am embargo time, released at a time when all the focus is on the company’s new Macs, is actually one of the most important decisions the company has made for years. Well played, Apple.

Best Mac For Small Business

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